Samples from the Post Research portfolio and methodologies:

Product Development

Frequent input provided by a standing group of entrepreneurs from the hospitality industry in order to develop a machine for this industry– various methods: visits to the workplace, online community, focus groups

Brand Positioning

Formulation of the brand positioning for a durables brand using input derived from the target group – focus groups and online community

Market Reconnaissance 

Evaluation of electric bike prototypes– focus groups with test rides

Shop and shelf evaluations

In-shop visits and focus groups


Guiding marketeers in meeting with the target group – training and in-home visits

Concept Development

Development of a strategic roadmap for the innovation and activation of a FMCG brand – focus groups

Customer Satisfaction

Charting the satisfaction of B2B customers and stakeholders – interviews at the workplace and focus groups