Samples from the Post Research portfolio and methodologies:
Product Development
Frequent input provided by a standing group of entrepreneurs from the hospitality industry in order to develop a machine for this industry– various methods: visits to the workplace, online community, focus groups
Brand Positioning
Formulation of the brand positioning for a durables brand using input derived from the target group – focus groups and online community
Market Reconnaissance
Evaluation of electric bike prototypes– focus groups with test rides
Shop and shelf evaluations
In-shop visits and focus groups
Facilitation
Guiding marketeers in meeting with the target group – training and in-home visits
Concept Development
Development of a strategic roadmap for the innovation and activation of a FMCG brand – focus groups
Customer Satisfaction
Charting the satisfaction of B2B customers and stakeholders – interviews at the workplace and focus groups