Welcome to Post Research

Post Research is a small independent research agency specialised in qualitative research.
Our modus operandi is distinguished by its:

– Personal approach
– To-the-point conclusions and recommendations
– Flexible and efficient organisation

Post Research was founded in 2006 by Monica Post.
With more than 20 years of experience in qualitative research, she is extremely capable of translating the needs and wishes of target groups into effective advice.

Samples from the Post Research portfolio and methodologies:

Product development

During the development of a milk-foaming machine, feedback collected on a regular basis from a steady group of catering professionals. Results have been used to improve the product

Category management

Mapping of orientation & purchase behaviour and evaluation of shelf situation of different FMCG categories. With the help of these results, product range and shelf layout are optimised

Market exploration

Deep dive into perception, usage, wishes and needs of several vegetables, as input for both targeted communication and future product development

Retail evaluation

On site inventarisation of perception, experiences and satisfaction of customers/guests of various stores and restaurants, in order to improve the retail concept

Concept development

Moderation of iterative sessions to finetune strategic concepts (as foundation for positioning, product development and/or communication) of various brands, products and services